GEO for Law firms · Munich
We make your firm the expert reference LLMs cite — with structured legal topics, person schema and BRAO-compliant visibility strategy.
Clients increasingly research legal specialists via ChatGPT before visiting a single website.
Today's ChatGPT answer:
1. Bavaria Law Partners
2. MUC Legal
3. Marienplatz Law Firm
Your business? Not listed.
Typical hurdles
Lawyer profiles are often CVs — no citable expert articles for LLMs to recognise.
Schema.org `Attorney` and person data for lawyers are usually missing.
BRAO-compliant marketing is mandatory — many firms therefore optimise nothing. GEO is BRAO-compatible.
Mini case
Anonymised Munich case. Real actions, real magnitude — identity protected on the client's request.
Boutique law firm in Munich with 8 lawyers, focused on IT law and data protection for tech companies.
ChatGPT exclusively recommended large firms for „IT law Munich” — the boutique wasn't even in Google's top 50.
10 structured expert articles on GDPR/AI Act, per-lawyer person schema, llms.txt with specialisation map.
After 12 weeks first mentions in ChatGPT, then Perplexity — three NDA requests per month from AI recommendations.