LLM Content Strategy: Content That Gets Cited by ChatGPT

Why Traditional Content Is No Longer Enough

The content landscape has changed. We used to write for Google: keywords, backlinks, content length. Today, we also need to write for LLMs – and they have completely different preferences.

What LLMs Prioritize in Content

Large Language Models like ChatGPT, Claude, and Perplexity evaluate content based on:

1. Factual accuracy: Are the statements correct?
2. Source authenticity: Who is saying this?
3. Information density: How much substance does the content have?
4. Clarity: How understandable is the information?
5. Recency: How current is the information?

Understanding E-E-A-T for AI

Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is also relevant for LLMs – but differently.

Experience

For Google: User signals like time on page For LLMs: Demonstrable practical experience in content

Bad: "SEO is important for businesses."
Good: "In our work with over 50 B2B clients, we've found
      that SEO generates an average of 35% of qualified traffic."

Expertise

For Google: Author credentials, certifications For LLMs: Depth and specificity of information

Bad: "There are various SEO techniques."
Good: "The three most effective on-page SEO techniques are:
      1. Semantic keyword clusters with at least
         5 thematically related terms
      2. Internal linking with descriptive anchor texts
      3. Schema.org markup for rich results"

Authoritativeness

For Google: Backlinks from trusted sites For LLMs: Consistent mentions across different sources

Building authority for LLMs:

• Guest posts on relevant industry portals
• Quotes in news articles
• Entries in industry directories
• Consistent brand information everywhere

Trustworthiness

For Google: HTTPS, privacy, reviews For LLMs: Verifiable facts and source citations

Bad: "Most experts agree..."
Good: "According to a HubSpot study (2024), companies
      with blogs generate 67% more leads."

Content Formats LLMs Prefer

1. Definitive Guides

LLMs love comprehensive resources on a topic:

• Complete coverage of the topic
• Logical structure with clear headings
• Practical examples and instructions
• Regular updates

2. FAQ Pages

Question-answer formats are ideal for LLMs:

## What is Generative Engine Optimization?

Generative Engine Optimization (GEO) is the strategic
optimization of content for AI-based search systems like
ChatGPT, Claude, and Perplexity. Unlike traditional SEO,
GEO aims to be cited in AI-generated answers.

3. Comparisons and Lists

Structured comparisons are often cited:

4. How-To Content

Step-by-step instructions:

1. Step 1: Conduct analysis
2. Step 2: Develop strategy
3. Step 3: Start implementation
4. Step 4: Measure results

5. Data and Statistics

Your own data is worth gold:

• Survey results
• Industry benchmarks
• Case studies with numbers
• Market analyses

Content Creation for LLMs: Practical Tips

The Perfect Article Structure

# [Main keyword]: [Clear description]

> Concise summary in 2-3 sentences

## What is [Topic]?
Definition and introduction

## Why is [Topic] important?
Relevance and context

## How does [Topic] work?
Detailed explanation

## [Topic] in Practice
Examples and case studies

## Best Practices for [Topic]
Concrete recommendations

## Conclusion
Summary of key points

## FAQ
Common questions about the topic

Language and Formulation

Use:

• Clear, definitive statements
• Concrete numbers and facts
• Structured lists and tables
• Technical terms with explanations

Avoid:

• Vague formulations ("often", "sometimes")
• Exaggerated marketing language
• Unsubstantiated claims
• Opinions only without facts

Optimization for Citability

Write "citable" sentences:

Hard to cite:
"GEO is somehow important for modern businesses
that want to be found on the internet."

Easy to cite:
"Generative Engine Optimization (GEO) is the optimization
of web content for AI search systems like ChatGPT.
Companies with a GEO strategy are mentioned up to 3x more
often in AI answers."

Content Audit for LLM Optimization

Checklist for Existing Content

• Does the content contain clear definitions?
• Are facts backed by sources?
• Are there concrete numbers and statistics?
• Is the content logically structured?
• Are FAQs present?
• Is the content current?
• Are there citable key statements?

Content Prioritization

1. Highly relevant for GEO: Pillar pages, service pages, expertise content
2. Medium relevant: Blog articles, case studies
3. Lower priority: News, time-bound content

Conclusion: Content Strategy for the AI Era

The future belongs to content optimized for both humans and machines. This means:

1. Fact-based: Back up your statements
2. Structured: Use clear formats
3. Authoritative: Demonstrate expertise
4. Current: Keep content fresh
5. Citable: Write clear key statements

The effort pays off: Content cited by LLMs reaches a growing audience of AI users and positions your company as an authority in your field.

Start now with a content audit. Contact us for a professional analysis.